Co-Founder at The Agrocal Company CV Sample

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Co-Founder at The Agrocal Company CV Sample (Full Text Version)

Emma Blue

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Phone number: 555-555-5555`

Professional Summary

With a passion for stakeholder management and brand strategy, I possess over 5 years of diverse experience in marketing, merchandising, partnerships, and sales. I have honed a data-driven approach to business growth and established a strong professional network within the digital ecosystem. Currently, I lead the YouTube, Marketing, and Design teams at Unacademy, focusing on new user acquisition and creative marketing strategies for the K12 business. Previously, at Vumonic, I provided innovative data and insight solutions to clients in various industries, leveraging my understanding of consumer behavior in the digital marketplace. During my tenure at CRED, I developed strategic brand partnerships and piloted ad-sales monetization to drive e-commerce business streams. I spearheaded the design of innovative reward campaigns and collaborated with brands on engaging marketing initiatives. At Amazon, I managed over 15 smartphone launches, gamification campaigns, and festive sales, while also delving into data-driven insights to optimize business performance. I am now seeking a new opportunity to leverage my expertise in the digital ecosystem and passion for relationship building to drive business growth.

Skills

Marketing, Ad sales & Brand Partnerships

Brand Strategy

B2C Marketing

Stakeholder management

E-commerce

Campaign Management (CMS)

Digital Analytics

BTL Marketing

Online Marketing

Work experience

11/2020 - present, Senior Category Manager, Unacademy, Bangalore

Managed three functions: Youtube team, Marketing & Promotions team, and the Design team for the K12 business.
Drove growth (acquisition) for the K12 business by optimizing current channels and exploring new avenues and GTM strategies.
Set targets for different teams and planned marketing strategies based on the same.
Managed the P&L of the assigned category.
Developed strategic ways to increase the revenue of the category.
Collaborated with multiple teams to expand the target-specific audience for the category.
Oversaw teams and ensured efficient workflow.
Coordinated across multiple teams to manage projects.
Regularly optimized processes by analyzing loopholes that hinder efficiency.

05/2020 - 10/2020, Head of Strategy (Sales), Vumonic Datalabs, Bangalore

Increased revenue streams and cultivated new opportunities with strategic focus on current and prospective clients, while ensuring retention and growth of partner yield.
Managed sales pipelines for various industries such as electronics, FMCG, BGM, lifestyle, groceries, and more, overseeing end-to-end client relationships.
Developed sales pitches and presentations, addressed client inquiries, and consistently met client needs.
Maintained client relationships through effective communication and follow-up.
Facilitated collaboration between product, data science, and tech teams to ensure timely delivery and adherence to contract requirements.
Provided tailored advice on data solutions based on client goals and business needs.
Identified and analyzed category trends and digital ecosystem developments, particularly in analytics.
Established industry connections to stay abreast of market trends, data reporting gaps, and potential solutions through Vumonic's data offerings.

06/2019 - 01/2020, Category lead- Growth & Partnerships, CRED, Bangalore

Spearheaded the launch of rewards programs for renowned brands such as Bose, Google, Mastercard, Taj Mahal tea, Arvind brands, Coco soul (Marico), Tata Cha, Ola, Edureka, Teabox, Bare Anatomy, L'occitane & Elle salons, among others, managing accounts for 50+ brands across various categories to drive platform coin burn as a key member of the e-commerce team.
Introduced the brand IP, 'CRED Arcade' (gamified engagement constructs) in collaboration with top brands like Apple, Bose, Google, BMS, Ixigo, Travel Triangle, and Home Centre, consistently boosting platform coin burn and generating significant social media buzz.
Pioneered Ad-sales monetization on the platform within categories such as education and electronics, establishing the primary revenue stream for CRED in December '19.
Led the successful execution of the CRED x Mastercard priceless campaign with influencers like Masaba Gupta & Rhea Kapoor, resulting in approximately 2L Mastercard additions on CRED in just 4 weeks, achieving a campaign reach of approximately 5Mn+ and ~30 Cr CB.
Conducted thorough analysis of existing and prospective partnerships to identify and secure business development opportunities for various categories.
Managed key stakeholders and brand partners, serving as the primary point of contact, nurturing strong partner relationships, overseeing campaign activities, and facilitating seamless communication internally and externally.
Contributed to the creation of benchmarks, monetization models, and operational processes to optimize strategic partnerships.
Formulated marketing strategies and translated them into actionable plans/marketing campaigns emphasizing Below-The-Line activities to enhance platform engagement through innovative form factors.
Coordinated partnership and marketing initiatives, built and maintained partner databases, managed social media campaigns, and represented the company at industry events and networking opportunities.

05/2017 - 06/2019, Associate Marketing Manager- Category Management, Amazon, Bangalore

Successfully planned and launched smartphones such as Nokia 6/8/7plus/6.1, BB Keyone & Keytwo, Kult gladiator/beyond/ambition, iphone 8/8plus/X/XR, Huawei mate20pro/nova 3i on A.in, while also organizing cross-category events for brands like Apple and Nokia to meet conversion and visibility goals, consistently delivering on time.
Coordinated with various stakeholders to integrate and execute bank offers related events like EMI fest, driving approximately 60% of traffic to these events.
Planned on-site execution of telecom offers with partners such as Airtel, Vodafone & Idea on the platform.
Developed strategy for all BTF targeted campaigns for the category on the A.in homepage, increasing SOV and SOC from 8 to 20% in 4 months.
Led cross-site topical events for the category, creating a playbook and strategizing based on scale and occasion, maintaining a abandon rate of 7%.
Planned and executed semi-automated push notifications, maintaining CTRs of over 12% to automate manual merchandising efforts.
Drove development and implementation of media strategies resulting in consistent brand awareness increases.
Explored opportunities to enhance work efficiency and effectiveness.

04/2014 - 05/2015, Senior Merchandiser, AntasDesi- Pingakash Tradex Pvt. Ltd.,, New Delhi

07/2013 - 04/2014, Apparel Merchandising & Marketing, Shahi Apparel Private Limited, Bangalore

Education

06/2015 - 04/2017, PGDM- Communication, MICA, Ahmendabad, India

Specialized in Digital Marketing with a focus on Brand Marketing during PGDM- Communication.
Developed expertise in utilizing various digital marketing tools and strategies to drive brand awareness and engagement.
Successfully completed coursework in brand marketing to enhance skills in brand positioning and communication.
Applied knowledge gained in PGDM- Communication to create comprehensive digital marketing campaigns for various industries.

06/2009 - 04/2013, B.F. Tech, Bachelors of Fashion Technology, National Institute of Fashion Technology, New Delhi, India

04/2007 - 04/2008, 12th ICSE, CMS, Lucknow, India

Achieved a final grade of 95.75% in 12th ICSE examination.
Demonstrated exceptional academic performance in all subjects.
Participated in extracurricular activities to enhance overall development.
Received accolades for leadership skills and teamwork in school projects.

Internships

Amazon.in - Summer Internship, Site Merchandising, Consumer electronics and PC | Duration : 04/2015 – 06/2015
Cottstown Fashion Ltd, Mumbai - Graduation Project on Retail Merchandising | Duration : 02/2013 – 05/2013
Madura Fashion & Lifestyle, Bengaluru - Apparel internship | Duration : 04/2012 – 08/2012
Vardhman group of Textiles, Baddi - Textile internship | Duration : 12/2010 – 01/2011

Achievements

Senior Curator, TEDxMICA core team member (2016 – 2017)-The event trended nationally on twitter and individual contribution was getting 6 speakers on-board and curating their talks.
First prize, FMS-Delhi marketing competition (2015)
Class Representative, B.F.Tech. Batch, NIFT (2009 – 2012)

Milan Šaržík, CPRW

Certified Professional Résumé Writer

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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