Content Marketing Associate CV Example

Hired by: Builder Homesite

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Content Marketing Associate CV Example (Full Text Version)

Jenna Royall

Address: 99999, Dallas, Texas

Email address: hello@kickresume.com

Phone number: 999-999-999

: Willing to relocate at personal expense for the right opportunity.

Profile

Creative and collaborative Marketing Manager with comprehensive experience spearheading company’s first-ever integrated, multi-channel digital marketing program. Passionate about content creation, writing, and relationship-building. Proven success developing and executing innovative marketing campaigns with the ability to switch from the creative side of marketing to the analytical side.

Vibrant and naturally engaging personality with a passion for creativity, communication, and music. Known for outgoing nature, colorful ideas, and positive vibes.

Social Media

LinkedIn - https://www.linkedin.com/in/kickresume

Personal Website - www.kickresume.com

Twitter - https://twitter.com/kickresume

Experience

04/2016 - 04/2018, Marketing Manager, EIA

Owned beginning-to-end content creation from idea to final production/programming across all digital platforms and ensured consistency in branding, format, & style
Promoted outstanding customers service and employed innovative strategies for building relationships with current & prospective clients, both online and in person
Created and monitored social media campaigns across all company channels (Facebook, Instagram, Twitter, LinkedIn)
Managed website via WordPress and produced new copy & web design concepts weekly
Worked closely with commercial sales team to report progress towards monthly revenue goals, share campaign analytics & key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships
Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics (34% average email open rate)
Tracked progress of business goals by measuring and tracking KPIs
Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings (260% increase in organic search), and maintained local search relevance
Initiated partnerships with local organizations to create co-branded campaigns and promotions to highlight community involvement

03/2015 - 09/2015, Social Business Development Representative, Spredfast, Austin, TX

Researched and identified industry leaders & influencers in the digital & social media space (enterprise, mid-market level companies) that could benefit from Spredfast’s social software platform
Successfully developed, identified and secured all relevant sales opportunities, generating $460,840 in closed/won sales (within 6-month timeframe)
Prospected and developed relationships with potential customers to qualify and penetrate accounts
Communicated the SaaS product offering to prospective clients via email, phone, and face-to-face visits
Managed pipeline of opportunities from existing and potential customers
Developed a variety of consultative skills to build and maintain long-term client relationships across all levels
Worked with sales team to achieve new business goals
Demonstrated extensive knowledge of social media space, technology, and industry trends

09/2012 - 02/2015, Campaign Manager, The Leukemia & Lymphoma Society, Austin, TX

Performed weekly phone calls, emails, and in-person meetings to recruit, acknowledge, & retain high-level donors, corporate executives, fundraisers, participants, & sponsors
Managed over 100 fundraising teams, including high-level executives, key donors, and community leaders
Conducted strategy meetings with corporate teams and sponsors to create a timeline for campaign goals and plan fundraising events & activities
Met with senior staff weekly to review and create forecasts for campaign
Developed strategic campaign plan for fundraisers, vendors, and volunteers
Generated individual revenue impact of over $350,000 for 2014 campaign
Generated individual revenue impact of over $250,000 for 2013 campaign, contributing to overall total of $1 million raised in Austin
Planned and delivered large-scale fundraising events within designated budget

06/2012 - 09/2012, PR & Marketing Coordinator, Personal Wine, Austin

Implemented launch of PR campaign with national and statewide magazines & media companies by calling editors and pitching product
Compiled a database of companies and contacts by establishing initial contact with various individuals within media companies for a media kit and sample

01/2012 - 06/2012, Account Manager, JHL Company, Austin

Executed fundraising activities for multiple clients including research, donor relations, database management, outreach, follow up, and monitoring & tracking of results
Identified potential donors through research and developed an in-depth understanding of current philanthropic & public relations interests of local companies, individuals and organizations
Developed sales materials and identified appropriate means to solicit potential donors (meeting, phone call, letter) and completed outreach
Followed up on sales asks and assisted in ensuring all commitments to donors were fulfilled and strong relationships were maintained
Implemented event planning activities including research, vendor outreach & negotiation, logistics, and invitee outreach, follow up, & wrap up

Education

08/2007 - 12/2012, Bachelor of Science, Public Relations, University of Texas at Austin, Austin, TX

Skills

Writing

Research

AP Style

Social Media

Client Relationship Management

Google Analytics

Editing

WordPress

Spredfast Social Software Platform

Event Planning/Management

Microsoft Office

SEO

Excel

Salesforce

InDesign

YouTube

Mac OS

Problem Solving

Canva

Reporting

Customer Service

Fundraising

Hootsuite

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