Crafting the perfect copywriter cover letter is your first chance to showcase your wordsmithing skills. Think of it as creating compelling content that convinces hiring managers you're the right fit.

In this guide, we'll share tips, examples, and templates to help you draft a cover letter that's not just read, but remembered. Let's cut to the chase and get your words working wonders!

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Copywriter Cover Letter Example

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Keep reading to learn all about:

• Exploring valuable copywriter cover letter examples
• Formatting your cover letter the best way
• Crafting an effective copywriter cover letter header & headline
• Creating a personalized greeting on your copywriter cover letter
• Writing a compelling copywriter cover letter introduction
• Showing your professional value as a copywriter in your cover letter
• Using powerful action words to boost your cover letter
• Ending your copywriter cover letter with a strong closing statement
• Avoiding common cover letter mistakes
• Pairing your cover letter with a great copywriter resume
• The average salary and job outlook for copywriters
• Navigating top job search resources for copywriters

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Copywriter cover letter example

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Why does this cover letter example work?

• Clear structure: The cover letter is well-organized, with distinct sections for expressing interest, showcasing qualifications, and closing the letter. It follows a logical flow that is easy to read.
• Technical proficiency: The mention of proficiency in software programs like ActiveCampaign, HubSpot, and Marketo is very relevant. These tools are essential for modern copywriting roles and demonstrate the applicant's technical skills.

What could be improved?

• Lack of quantifiable details: The letter mentions a "proven track record" but doesn't provide specific metrics or examples. Including quantifiable details like percentage increases in SEO performance or engagement rates would make the accomplishments more tangible and impressive.
• Weak closing: While the closing is polite, it lacks a strong call to action. The applicant could add a sentence expressing enthusiasm about a potential interview and specify a time frame for follow-up.

Marketing copywriter cover letter sample

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Why does this cover letter example work?

• Relevant skill mention: The cover letter highlights relevant skills such as email campaign development, content creation, and social media marketing. This aligns well with typical responsibilities of a marketing copywriter.
• Professional certifications: Mentioning the certification as a Certified Marketing Management Professional adds credibility and shows a commitment to continuous learning.

What could be improved?

• Weak language and phrases: The cover letter uses phrases like "responsible for" which can come off as passive. Instead, use strong action verbs. For example, "developing and executing email campaigns to drive sales and increase brand awareness" could be rephrased as "strategized and implemented email campaigns that boosted sales by X% and elevated brand awareness."
• Insufficient company research: The letter would benefit from showing more understanding of Part Services, Inc. Mentioning specific projects, values, or industry positioning would convey deeper interest and initiative.

Social media marketing specialist cover letter sample

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Why does this cover letter example work?

• Relevant educational background: The cover letter clearly states that the applicant has a bachelor's degree in Business Administration with a focus on Marketing, which is highly relevant to the position. What's more,  including the Dean’s Award highlights academic excellence and suggests a drive for success.
• Professional tone: The cover letter maintains a polished and professional tone throughout, which is essential for making a positive impression on hiring managers. The respectful and articulate language demonstrates the applicant's professionalism and suitability for a corporate environment.

What could be improved?

• Generic introduction: The introduction is polite but generic. Crafting a more engaging introduction could better capture the reader’s attention. For example, starting with a success story or a compelling statement about the company could be more engaging.
• In-depth application of skills: While the cover letter lists responsibilities, it lacks specific examples of how these tasks led to successful outcomes. Detailed examples of skills in action, such as how the applicant managed marketing interns to boost productivity or controlled advertising budgets to maximize ROI, would provide a stronger case.

1. How to format your copywriter cover letter to impress

Formatting your copywriter cover letter is like structuring a well-crafted blog post. You want it to look good, flow smoothly, and keep the reader engaged. Here are some general tips to nail the format:

• Keep it clean and simple: Don’t go overboard with fancy fonts or colors. Stick to something professional like Arial or Times New Roman, and use a standard font size, 11 or 12 points. Simplicity makes your letter look polished and ensures readability.
• Make it easy on the eyes: Use short paragraphs and plenty of white space. Nobody likes reading a giant wall of text. Break up your information into digestible chunks, which helps the reader follow along without getting overwhelmed.
• Align it right: Left-align your text. It’s the easiest to read and the most professional-looking. No need to get creative here. Left alignment is a classic choice that makes your content feel well-organized.
• Line breaks are your friends: Use them generously. Add space between your address, the date, and the recipient’s information at the top, as well as between paragraphs throughout the body. This enhances the structure, making your letter look neat and easy to navigate.
• Keep it concise: Aim for one page. This isn’t your life story, just the highlights. Hiring managers are busy and appreciate brevity that still conveys all necessary information. Focus on your most relevant achievements and skills.
• Bullet points for emphasis: If you need to list achievements or skills, bullet points will help you do just that. They make important information pop. This format allows the reader to quickly scan for key points without losing interest.
• Signature style: End with a professional sign-off. Your closing should be just as polished as the rest of your letter. Use phrases like "Sincerely" or "Best regards" followed by your full name. And if you’re sending a hard copy, don’t forget to add your handwritten signature!

With these formatting tips, your copywriter cover letter will look sleek and professional, making it easy for any hiring manager to see that you’ve got what it takes. Now that you've got the structure down, let’s dive into the specific sections and make your cover letter truly compelling.

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2. How to craft an effective copywriter cover letter header & headline

The first step to writing your cover letter as a copywriter is to craft an effective header and headline.

For your cover letter header, you'll need to create a block of text placed in the upper lefthand corner of the document. In this header will be all the necessary details about the company you're applying for and your professional information.

As for your cover letter headline, this is a short title used to grab the reader’s attention and preview the information that is to come. A strong headline can make the difference between whether or not an employer reads through your whole cover letter.

To help illustrate how to create these elements, check out the following examples:

Formatting the header

In your copywriter cover letter header, you can vary the format according to your stylistic preferences. However, there should always be between 3 to 4 lines of text that contain the following information:

• Your name and professional title
• Your professional contact information (phone number, email address, link to your portfolio or LinkedIn profile)
• The name of the hiring manager
• The name of the company (and department, if applicable)
• The company's address

Let's take a look at two contrasting examples: 

Why is it so bad? This header is lacking crucial information and uses an unprofessional email address. It doesn't include the name of the hiring manager, the full company name, company department, or the company's address. The casual email address makes it appear unprofessional and can leave a poor first impression. Proper formatting and thorough details are necessary to make your header look polished and professional.

Why is it so much better? This example is clear, well-organized, and easy to read. It includes all necessary contact details and ensures that the hiring manager can quickly identify key information.

Writing the headline

Your headline is your golden opportunity to grab the hiring manager's attention right after they've scanned your header. A strong headline can set the tone for the entire cover letter, making them eager to read more. Here's how to do it right:

What makes a strong headline?

• Clear and specific: The headline should be straightforward and directly relate to the job you're applying for.
• Value proposition: Highlight what you bring to the table. What makes you unique?
• Relevance: Make sure it’s relevant to the job description and the skills required.
• Concise: Keep it short and to the point — aim for one succinct sentence.

Why does it fall short? This headline is generic and doesn’t convey any unique information about the applicant. It lacks a value proposition and fails to engage the reader. It doesn’t give the hiring manager any reason to continue reading.

Why does it hit the mark? This headline is specific, concise, and highlights the candidate’s specialization. It immediately tells the hiring manager what value the candidate can bring to the company.

When crafting your headline, think of it as a mini advertisement for yourself. Make it pop, make it relevant, and make it informative. Captivate the hiring manager from the get-go, and they'll be more likely to dive into the rest of your carefully crafted cover letter.

3. How to personalize a greeting on your copywriter cover letter

Following your headline will be your cover letter greeting. This is a very brief introductory statement that lets the reader know to whom the cover letter is specifically addressed.

Rather than using a vague greeting — such as “To Whom It May Concern” — we recommend researching the company beforehand to uncover the exact person who will review your application. By doing so, you show the employer that you have great attention to detail, as well as indicating your strong work ethic.

And where to find the right name?

• Company website: Start by checking the company's website. Often, there will be a team or staff page listing key personnel. Look for someone in HR or the department to which you are applying.
• LinkedIn: LinkedIn is a treasure trove of information. Search for the company and navigate to the employees section. You can often find the hiring manager or department head here.
• Job posting: Sometimes, the job posting itself will mention the name of the hiring manager. Double-check the top and bottom of the listing for any contact information.
• Call the company: If all else fails, don't hesitate to call the company's main office. Politely ask the receptionist for the name of the person handling the hiring for the position you're applying for.

If you're unable to determine exactly which person at the company is responsible for hiring, try out one of the following alternatives:

All in all, taking the time to personalize your greeting demonstrates your attention to detail and commitment to the application process. Even if you can't pinpoint the exact person, using a professional and targeted alternative shows that you've put thought into your application. Remember, first impressions matter — make yours count.

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4. How to write a compelling copywriter cover letter introduction

With your header, headline, and greeting in place, it’s time to write the introduction paragraph of your copywriter cover letter.

By the time the reader reaches this introduction, they should already be intrigued and impressed by the headline and greeting. To keep their attention, your introduction should contain the following information:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Why is it weak? This introduction is vague and lacks specifics. It doesn’t provide a clear overview of the applicant's experience or why they are enthusiastic about the role. The generic greeting, "To Whom It May Concern," also makes it appear impersonal and uninspired.

Why is it spot on? This introduction is effective because it immediately establishes credibility by mentioning relevant experience and a mutual acquaintance. The applicant highlights specific skills in website writing and SEO, making it clear they have the expertise needed for the role. Additionally, referencing a recommendation from a company insider adds a layer of trust and connection.

Tips for fresh graduates

Starting a cover letter can be especially challenging for fresh graduates who may have limited professional experience. However, you can still capture the hiring manager's attention with a strong, engaging introduction. Here are some tips to help you get started:

• Highlight relevant coursework or projects: Mention specific courses or projects that are directly related to the job you’re applying for. This shows that you have a foundational knowledge and applicable skills.
• Showcase your enthusiasm: Express genuine interest and excitement about the role and the company. Passion can often make up for a lack of experience.
• Leverage internships or volunteer work: If you've had any internships, part-time jobs, or volunteer experiences, mention them. Practical experience, even if not paid, can set you apart.
• Reference a connection or referral: If someone within the company referred you, be sure to mention it. Networking can play a big role in getting your foot in the door.
• Draw attention to your skills: Highlight any specific skills that are relevant to the job, even if gained outside of a traditional work environment. This could include soft skills like communication or organizational skills.

This introduction immediately ties academic experience to practical results, highlights enthusiasm for the role, and shows the candidate's eagerness to contribute to the company.

By focusing on what you've done and how it relates to the job you’re applying for, you can craft an introduction that makes a strong impression, even as a fresh graduate.

5. How to show your professional value as a copywriter

After your cover letter introduction is complete, the next major element of the document are the body paragraphs. In general, you should aim to include 2 to 4 body paragraphs that answer each of the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Accomplishments are highly important on any cover letter, as they help to show employers what real-life and quantifiable value you can bring to their company.

Equally crucial is the articulation of your skills within the context of your achievements and experiences. Mentioning your skills gives employers a clearer picture of your capabilities and how they align with the needs of the position.

Incorporating these skills in a relevant context can make your cover letter much more compelling and show that you're well-suited for the role.

Combining detailed accomplishments with relevant skills in the context of your experiences provides a well-rounded view of your professional value. This approach not only shows what you've done but also how you did it, emphasizing your suitability for the copywriting position.

6. How to boost your cover letter using powerful action words

Using powerful action verbs in your copywriter cover letter is essential for making your experiences and accomplishments stand out. These verbs help to convey a sense of action and responsibility, allowing hiring managers to see exactly what you have done and the impact you can bring to their team.

Why are action verbs important?

• Showcase initiative: Action verbs highlight that you are proactive and capable.
• Clarify roles and results: They provide clarity about your specific contributions and achievements.
• Engage the reader: Dynamic language can make your cover letter more engaging and interesting to read.
• Create a sense of authority: Using strong verbs establishes you as a confident and competent professional.

Using powerful action verbs throughout your cover letter can significantly enhance its impact, demonstrating your proactive nature and the tangible results of your work. Make sure to integrate them naturally and contextually to create a compelling narrative that captures the hiring manager’s attention.

7. How to end your copywriter cover letter with a strong closing statement

The final component of your copywriter cover letter is the closing statement. As you have with the rest of your cover letter, you should take the time to ensure this element is well-written and compelling — after all, this will be the information that is most fresh in an employer’s mind as they consider you as an applicant.

In your closing statement, you should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Why is it ineffective? This closing statement is quite generic and lacks enthusiasm. It doesn’t reiterate the candidate’s interest in the position, nor does it specify any follow-up actions. The final impression is rather weak and unmemorable.

Why does it work? This closing statement is effective because it ties back to the job and company, reiterates the applicant’s enthusiasm, and provides clear availability and contact information. It shows initiative and eagerness to continue the conversation.

A strong closing statement is your final opportunity to make a lasting impression. Reiterate your excitement for the role, outline the next steps, and make it easy for the employer to get in touch with you. This thoughtful approach can help tip the scales in your favor and move you one step closer to landing the job.

8. How to avoid common mistakes in a copywriter cover letter

Crafting a copywriter cover letter involves more than just showcasing your skills — it's about presenting yourself as a meticulous, creative, and detail-oriented professional. However, even the most experienced writers can make mistakes. Here are some common errors and tips on how to dodge them:

1. Using a generic template: A generic cover letter that lacks personalization won't make a strong impression. Hiring managers can easily spot these and may question your seriousness about the role. To avoid this, research the company and tailor your cover letter accordingly. Mention the company's name, the role, and specific ways your skills align with their needs. This shows you’ve invested time and effort into your application.
2. Overloading with jargon and buzzwords: While it's essential to showcase your industry knowledge, overusing jargon and buzzwords can make your cover letter hard to read and less genuine. Instead, focus on clear, concise language that highlights your experience and skills. Use specific examples that show your expertise without relying on clichéd terms.
3. Not proofreading: Spelling errors, grammatical mistakes, and typos can be detrimental, especially for a copywriting role where attention to detail is paramount. Always proofread your cover letter multiple times and consider getting a second pair of eyes to review it. Tools like Grammarly can also help catch mistakes you might overlook.
4. Lack of quantifiable achievements: Simply stating your responsibilities isn't enough; you need to showcase the impact of your work. For instance, instead of saying you wrote landing pages, mention that your landing pages increased conversions by 45%. Use numbers and metrics to provide concrete evidence of your success.
5. Focusing too much on yourself: A cover letter that only talks about what you want from a job won’t resonate with hiring managers. Shift the focus to what you can offer the company. Explain how your skills and experiences make you the perfect fit for their team and how you can contribute to their goals.
6. Ignoring the job description: Many applicants send out a generic cover letter without thoroughly reading the job description. This can lead to missing out on key qualifications and requirements. Make sure to match your skills and experiences with what the company is specifically looking for. Highlighting these connections can make your application stand out.

By avoiding these common mistakes and focusing on crafting a personalized, error-free, and impactful cover letter, you can surely improve your chances of impressing hiring managers. Show that you're not only a talented copywriter but also a professional who pays attention to detail and understands the importance of connecting with the reader.

9. How to pair your copywriter cover letter with a resume

Pairing your copywriter cover letter with a resume is like creating a cohesive campaign — both elements should complement each other to create a powerful, unified message.

While your cover letter is an opportunity to showcase your personality, storytelling ability, and why you're passionate about the role, your resume serves as a factual summary of your skills, experience, and accomplishments. It's crucial to make sure that these two documents together form a seamless narrative.

One way to create this cohesion is by using the same design for both your cover letter and resume. Consistent design elements make your application look polished and professional, which can leave a lasting impression on hiring managers. This consistency also demonstrates your attention to detail and organizational skills, both of which are crucial for a copywriting role.

Here are some tips on what to match in your design:

• Font: Use the same font style and size across both documents to create a uniform look.
• Color scheme: Stick to a consistent color palette to tie both documents together visually.
• Header format: Ensure that your name and contact information are presented in the same way on both the cover letter and resume. This makes it easier for hiring managers to find your details at a glance.
• Layout and spacing: Maintain similar margins, spacing, and bullet point styles to ensure both documents are easy to read and aesthetically aligned.

For example, if you use a modern sans-serif font like Arial for your cover letter, replicate that same style in your resume. Your name and contact information might be centered at the top of both documents, with each section clearly marked by consistent spacing and headers.

Remember, pairing your cover letter with a resume that shares the same design elements not only creates a visually appealing application but also underscores your professionalism and attention to detail.

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10. Average salary and job outlook for copywriters

Understanding the financial potential and job outlook for your chosen career is crucial when planning your professional journey. According to the most recent data from the U.S. Bureau of Labor Statistics (BLS), the average yearly salary for writers and authors, which includes copywriters, was $73,690 in May 2023.

This number can vary based on factors like experience, industry, and geographic location, but it provides a solid benchmark for what you can expect to earn in this field.

The job outlook for writers and authors is also promising. Employment in this sector is projected to grow 4 percent from 2022 to 2032, which is about as fast as the average for all occupations. This steady growth suggests a stable demand for writing professionals across various industries.

What's more, the BLS projects about 15,500 openings for writers and authors each year, on average, over the decade. These openings are expected to arise from the need to replace workers who transfer to different occupations or exit the labor force, as well as from growth in the field itself.

When considering a career as a copywriter, it's essential to keep these statistics in mind. A competitive average salary combined with steady job growth indicates a healthy job market. 

11. Key resources for job seekers in copywriting

Navigating the job market as a copywriter requires more than just skillful writing; it demands the right resources to help you stand out and secure the best opportunities.

Whether you're a seasoned pro or just starting, leveraging specific job boards, freelance platforms, and industry blogs can give you an edge. From building a compelling portfolio to connecting with industry insiders, the right tools can make all the difference in advancing your copywriting career.

• Job boards and websites: LinkedIn is the go-to professional networking site. Use it to connect with industry professionals, follow companies of interest, and browse job postings specific to copywriting. Indeed offers a comprehensive job board where you can search for copywriting roles based on location, salary, and more. Glassdoor provides job listings along with company reviews, which can help you gauge the work culture and compensation packages at potential employers.
• Freelance platforms: Upwork is a popular platform for freelance copywriters. Create a profile showcasing your skills and portfolio to attract potential clients. Fiverr also offers an excellent site for freelancers where you can offer specific writing services and set your own rates. Freelancer connects freelancers with clients looking for various writing services and is useful for building a diverse portfolio.
• Industry blogs and websites: Copyblogger offers tips, tutorials, and insights into effective copywriting strategies and trends. It's a fantastic resource for anyone looking to sharpen their skills. ProBlogger focuses on blogging and content creation, providing valuable advice and job listings. The Content Marketing Institute is another excellent resource for staying updated on the latest trends and best practices in content marketing.
• Professional organizations: Joining professional organizations like the American Writers & Artists Institute (AWAI) can provide access to training programs, job listings, and networking opportunities.
• Online courses and certifications: Platforms such as Coursera and Udemy offer a wide range of courses specifically tailored to copywriting and content marketing. These courses often come with certifications that can bolster your resume. The Nielsen Norman Group also offers specialized courses in UX Writing, allowing you to expand your skill set in specific niches of copywriting.
• Networking events and conferences: Attending industry-specific networking events and conferences like Content Marketing World or the Copywriting Conference can provide invaluable opportunities to learn from seasoned professionals and connect with potential employers. These events are perfect for staying updated on industry trends and making meaningful connections.
• Portfolio showcases: Websites like Contently allow you to create a professional online portfolio to showcase your best work. Having a well-organized and visually appealing portfolio is crucial for making a strong impression on potential clients and employers. Another good option is to set up your own website using platforms like WordPress or Squarespace.

Pairing these resources with a strong portfolio and personalized applications can significantly enhance your job search. Stay proactive by regularly updating your skills and networking with industry professionals to keep ahead in the competitive field of copywriting.