Copywriter Resume Examples & Writing Guide for 2024

Unlock your potential with our copywriter resume tips and samples! Whether you're a student, intern, or an experienced professional, we’ve got the insights you need to craft a compelling job application. Learn how to build impressive CV sections tailored to the copywriter role you’re aiming for.
Julia Belak — Certified Professional Résumé Writer
Julia Belak
Certified Professional Résumé Writer
Last updated: Aug. 23, 2024
Average: 4.9 (184 votes)
Proofreader Resume Sample
Created with Kickresume

Average: 4.9 (184 votes)

Looking to craft the perfect copywriter resume? Despite their facility for producing text, even the most skilled copywriters may find writing their own resume backbreaking.

And that's why we've got top-notch tips, real-world examples, and sleek templates to help you create a resume that showcases your storytelling prowess and writing skills. Let’s turn your resume into a compelling narrative that captures attention and lands you that dream job.

Junior Creative in Advertisement CV Sample
Junior Creative in Advertisement CV Sample
Content Creator CV Example
Content Creator CV Example
Hard Rock Hotel Copywriter Resume Template
Hard Rock Hotel Copywriter Resume Template
See more examples like these

Read on and explore some useful tips on how to make your copywriter CV as captivating as your copy:

  • Get inspired by handy copywriter resume examples
  • Beef up your copywriter resume using the right format
  • Charge your copywriter resume summary or objective with relevant keywords
  • Market your best hard and soft skills in your copywriter CV
  • Strike a fair balance in your professional experience resume section
  • Weave powerful action words into your copywriter resume
  • Make your copywriter resume education section sparkle with achievements
  • Tailor your copywriter resume extra sections to the job listing
  • Avoid common mistakes in a copywriter resume
  • Pair your resume with a matching cover letter to impress
  • Learn about the average salary and job outlook for copywriters
  • Find the best resources for job-seeking copywriters

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Marketing copywriter resume sample

Marketing Copywriter Resume Sample
Created with Kickresume

Why does this resume example work?

  • Strong resume summary: The profile is engaging and highlights key strengths such as delivering exceptional outcomes, crafting compelling email campaigns, and overseeing blog content. It shows Matheo’s eagerness to secure a position with a progressive organization.
  • Relevant work experience: The work experience section is detailed and includes significant achievements, such as spearheading email campaigns that resulted in a 55% increase in sales within a year. Specific responsibilities such as managing blog content, producing social media posts, and optimizing digital campaigns demonstrate the candidate’s multifaceted capabilities in marketing.

What could be improved?

  • Lack of quantifiable metrics beyond sales: While the resume highlights a significant achievement in increasing sales, it would benefit from additional quantifiable metrics. For example, specifying the impact of improved SEO strategies or the results of social media engagement would provide a fuller picture of the candidate’s impact.
  • Expand on recognition and awards: The resume mentions being recognized as Employee of the Month but lacks details on what led to this recognition. Providing context about the specific achievements or projects that earned this accolade would add more depth to the resume. Similarly, elaborating on what the Academic Excellence Award entailed would be beneficial.

Creative copywriter resume sample

Creative Copywriter Resume Template
Created with Kickresume

Why does this resume example work?

  • High academic achievement: Achieving First Class Honours in Business Administration from the University of Manchester, coupled with participation in various extracurricular activities, highlights a well-rounded personality and commitment to excellence. Performance in the IB Diploma Program, including international essay competitions, speaks to intellectual capabilities.
  • Strong soft skills: The strengths section highlights an ambitious, detail-oriented, and goal-oriented nature. Skills in communication, multitasking, organization, and teamwork indicate a well-rounded individual capable of thriving in collaborative environments.

What could be improved?

  • More quantifiable achievements needed: While the 17% increase in conversion rate is excellent, additional metrics around other aspects of the work, such as engagement rates, social media follower growth, or campaign ROI, would provide a more comprehensive picture of impact.
  • Elaborate on specific campaigns and projects: While involvement in marketing campaigns is noted, additional details about specific campaigns worked on, strategies employed, and outcomes achieved would add depth. Descriptions of notable projects or clients would make the experience more vivid.

Proofreader resume example

Proofreader Resume Sample
Created with Kickresume

Why does this resume example work?

  • Impressive educational background: A Bachelor’s degree in English Language and Literature from the University of Oxford with a stellar GPA of 4.0 in the top 1% of the program is incredibly compelling. Winning the 2015 Academic Excellence Award adds further credibility.
  • Technical proficiency: Proficiency in essential tools like Google Docs, Microsoft Word, Google Drive, and Dropbox is directly relevant to proofreading tasks, making the candidate adept at using necessary software for the job.

What could be improved?

  • More specific examples needed: While the resume highlights key responsibilities and results, adding specific examples or metrics would make it even stronger. For instance, indicating the exact percentage by which error rates were reduced or the impact of the streamlined proofreading process on productivity would provide tangible proof of accomplishments.

1. Beef up your copywriter resume using the right format

Looks don't matter, right? Well, how your resume looks actually does matter. However, as an experienced copywriter, you already know that.

Just as optimizing your blog content will make your audience grow, picking the right resume format will maintain recruiters interested. Let's break down the three main types of resume formats and when to choose each one.

  1. Reverse-chronological format: The reverse-chronological resume focuses primarily on your work experience, listing your most recent job first and working backward. This format is the standard expected by most employers and is ideal if you have a solid work history in copywriting. It highlights your career progression and relevant job roles, making it easy for recruiters to see your most recent and relevant experiences first.
  2. Functional format: A functional resume shifts the focus from job titles and dates to skills and accomplishments. It's perfect for those who might have gaps in their work history, are changing careers, or want to emphasize specific skills over job experience. By highlighting your skills and achievements, this format can showcase your capabilities even if you don't have extensive experience in the copywriting field.
  3. Hybrid format: The hybrid resume combines elements of both the reverse-chronological and functional formats. It balances work experience and skills, making it a versatile choice suitable for various experience levels. If you have some work history but also want to emphasize specific skills or achievements, the hybrid format allows you to present a well-rounded profile. It's particularly useful for mid-level professionals with a mix of relevant experience and specialized skills.

Choosing the right resume format for your experience level can make all the difference in keeping recruiters engaged and interested. Combine that with some smart formatting, and you’re all set to make a great first impression!

Handy formatting tips

  • Use clear headers: Separate sections with bold and easy-to-read headers for quick navigation.
  • Add a splash of color: Incorporate a simple color palette to make your resume visually appealing without overwhelming the reader.
  • Choose readable fonts: Stick to professional and clean fonts like Arial, Calibri, or Times New Roman.
  • Include icons sparingly: Use icons to highlight important sections like contact information or skills, but don’t overdo it.
  • Keep margins and spacing consistent: Ensuring even margins and spacing can make your resume look organized and polished.
  • Use bullet points: Bullet points make it easier to scan through your responsibilities and achievements quickly.
  • Align text properly: Make sure all text is left-aligned for a clean and easy-to-read format.
  • Highlight key information: Use bold or italic text to draw attention to crucial details like job titles and accomplishments.

Pick your preferred template and make your resume shine.

2. Charge your copywriter resume summary or objective with relevant keywords

A resume summary or objective is what outlines your career, accomplishments, or your goals. It's basically your copy’s headline. To make a hiring manager carry on reading, you will need to charge that headline with the words they're looking for.

Writing a resume summary

A resume summary is a brief statement at the top of your resume that highlights your key skills, experience, and accomplishments. It serves as a preview of what you bring to the table, engaging recruiters and compelling them to read further. For copywriters, the summary should reflect your creativity, writing prowess, and ability to drive results through your work.

As a skilled copywriter, you certainly master quite a few ways of effective keyword research. Luckily, you won't have to go far for the most relevant expressions to use in your copywriter resume profile.

The job posting is your cache, and it's waiting for you to masterfully turn its raw material into an engaging resume summary.

Elements of a great resume summary:

  • Experience: Clearly state how many years of experience you have in copywriting and related fields.
  • Key skills: Mention specific skills that are relevant to the job you're applying for.
  • Achievements: Highlight quantifiable achievements that demonstrate your success in previous roles.
  • Keywords: Incorporate relevant keywords from the job posting to make your resume ATS-friendly.

Let's take a look at two contrasting examples:

Bad copywriter resume summary example

Experienced copywriter with a background in writing content. Looking for new opportunities to grow my career. Skilled in various writing tasks and has experience in marketing.

Why does it fall flat? This summary is too vague and lacks specific details. Phrases like "background in writing content" and "skilled in various writing tasks" don’t provide any concrete information. It fails to highlight significant achievements or specific skills, making it difficult for recruiters to gauge the candidate's true capabilities.

Good copywriter resume summary example

Enthusiastic and innovative Marketing Copywriter with over 5 years of experience producing email campaigns and writing gripping copy for web content and advertising materials. Incremented email revenue by 23% in 6 months. Established great readability and increased SEO traffic from 0.5 million to 3 million visitors monthly in 6 months. 

Why does it work? This summary is effective because it includes quantifiable achievements and clearly outlines the candidate’s experience and skills. It uses specific metrics to highlight accomplishments, making the candidate stand out. Terms like “enthusiastic” and “innovative” immediately convey a positive, proactive attitude.

Copywriter resume summary examples

Writing a resume objective

A resume objective is a concise statement that outlines your career goals and explains how they align with the role you're applying for. It's particularly useful for recent graduates, those changing careers, or professionals with less work experience.

Elements of a great resume objective:

  • Career goals: Clearly state your professional aspirations and how they relate to the job you’re applying for.
  • Relevant skills: Highlight the skills that make you a good fit for the role.
  • Alignment with the employer: Show how your career goals and skills match the needs of the company.

Bad copywriter resume objective example

Looking for a position as a copywriter to gain experience and grow my career. Interested in social media and content creation.

Why is it unimpressive? This objective is too generic and doesn’t provide any specifics about the candidate’s goals or relevant skills. It lacks detail and fails to show how the candidate’s aspirations align with the employer’s needs.

Good copywriter resume objective example

Motivated marketing graduate with strong skills in digital content creation and social media management. Eager to leverage my analytical abilities and creativity to contribute to the growth of [Company Name]. Passionate about crafting engaging copy that drives user engagement and brand loyalty.

Why is it strong? This objective clearly states the candidate’s career goals, highlights relevant skills, and aligns those goals and skills with the potential employer’s needs. It provides a more detailed and compelling introduction to the candidate.

Copywriter resume objective examples

Whether you’re a seasoned professional or just starting out, clearly stating your experience, skills, and achievements can set you apart from other candidates. Tailor your summary or objective to the specific job application by including relevant keywords and showing how your career goals and skills align with the employer’s needs.

3. Market your best hard and soft skills in your copywriter resume

Picking the right skills for your copywriter resume is crucial as it helps employers quickly see that you’re a great fit for the role. And it's certainly crucial to include both hard and soft skills. But what's the difference?

Hard skills are technical abilities that you’ve gained through training and experience. They're specific, measurable, and often required to perform a job effectively. In the copywriting field, hard skills might include SEO, content management systems, or familiarity with different writing styles.

On the other hand, soft skills are interpersonal traits that determine how you interact with others and manage your work.

Can you produce captivating and unique copywriting content? Well, you are surely creative and original then. Are you striving for your text to be always relevant? Then you are also certainly best characterized by your eagerness to acquire new knowledge. Do you meet deadlines with ease? Your outstanding organization skills and time management are well-implied then. If you carry on like this, you may as well put together a fair copywriting soft skill-set for your resume.

Both types of skills are essential, but for your resume, it’s crucial to highlight the ones that are most relevant to the field and the specific job you're applying for. Review the job ad and identify the skills the employer is looking for. List these skills first to ensure that your resume aligns with what the employer needs. This increases the chances of your resume passing through Applicant Tracking Systems (ATS) and catching the eye of recruiters.

Best hard skills to put on your copywriter resume

  • SEO (Search Engine Optimization)
  • Content management systems (CMS)
  • Social media management
  • Copyediting
  • Analytics tools (e.g., Google Analytics)
  • Email marketing platforms (e.g., Mailchimp)
  • Target Audience Analysis

Best soft skills for your copywriter resume

  • Creativity
  • Attention to detail
  • Communication
  • Time management
  • Adaptability
  • Collaboration

Remember, selecting the best skills for your copywriter resume involves highlighting both your hard and soft skills, with a particular focus on those mentioned in the job ad. By showcasing a balanced mix of abilities tailored to the role, you can better show your suitability and catch the attention of potential employers.

Find out your resume score!

Our AI Resume checker can scan your resume for issues and give you tips on how you can improve it.
Resume Analytics

4. Strike a fair balance in your professional experience resume section 

Crafting a standout work experience section is essential for a compelling copywriter resume. This section should showcase your ability to create impactful content, highlight your accomplishments, and demonstrate your expertise.

Here's how to do it right:

  • Pick the most relevant and the most recent job positions.
  • Be concise and selective when it comes to your achievements and duties.
  • Use powerful action verbs, such as enhance, stimulate, accomplish, spearhead, increment, mentor, maximize, conceptualize, develop, escalate, etc.
  • Employ numbers to measure your accomplishments.

Bad work experience entry example

ABC Company
Copywriter 
January 2018 - December 2019

  • Wrote content for the website
  • Worked with the marketing team
  • Managed social media accounts
  • Helped with email campaigns
  • Attended team meetings

What's wrong with this example? It's way too vague. Saying "wrote content" and "worked with the marketing team" doesn’t really tell us much about what you actually achieved. It’s missing the specifics that show your true impact.

Good work experience entry example

Mark & Benson Agency, Texas
Marketing Copywriter
January 2018 - December 2019
  • Crafted 80+ compelling product descriptions and blog posts enhancing the importance of Mark & Benson’s new cloud services.
  • Escalated the IG follower base by 1.2 million, driving a 50% increase in user interactions.
  • Incremented SEO traffic from 0.5 million to 3 million visitors monthly in 6 months, enhancing online visibility and customer acquisition.
  • Led and mentored a team of 5 writers, resulting in a 25% improvement in content quality and consistency.

Why is this better? This example effectively uses strong action verbs and compelling adjectives, providing specific and quantifiable achievements that showcase the candidate's impact. It paints a clear picture of the candidate’s contributions and success in the role.

Tips for fresh graduates

What if you've just graduated and have little or no real copywriting work experience? No worries, we’ve got you covered. Even without extensive work experience, you can still create a killer resume by focusing on relevant internships, freelance projects, or academic work. Here are some tips to help you shine:

  • Highlight internships and freelance work: Even short-term gigs can show off your skills. Treat them as valuable experience and detail what you accomplished.
  • Emphasize academic projects: If you’ve worked on any significant projects in school, like creating a content strategy for a school club or writing for the student magazine, make sure to include those.
  • Showcase transferable skills: Skills like research, writing, and editing are critical for copywriting. Highlight these skills and provide examples of how you've honed them.
  • Include relevant coursework: Listing courses that are relevant to copywriting, like marketing, communications, or journalism, can add weight to your resume.
  • Use strong action verbs and quantifiable achievements: Just like with seasoned pros, use dynamic action verbs and include any quantifiable results, even if they’re from school projects or internships.

Good work experience entry example for fresh graduates

XYZ Agency
Content Intern
June 2020 - August 2020

  • Developed persuasive blog posts that increased website engagement by 20%.
  • Assisted in creating compelling social media content for various client accounts.
  • Conducted market research to inform the creation of targeted marketing strategies.

All in all, when describing your work experience, always aim to demonstrate the value you brought to your previous roles. Use specific metrics to quantify your achievements, and remember to tailor each entry to highlight the skills and experiences most relevant to the job you're applying for.

5. Weave powerful action words into your copywriter resume

Action words are your secret weapon for transforming a standard resume into a compelling narrative. These powerful verbs bring your experience to life, making your accomplishments stand out and showing potential employers exactly what you're capable of.

Powerful action words for a copywriter resume

  • Crafted: Perfect for showcasing your skills in creating content.
  • Conceptualized: Great for highlighting your creativity and ability to generate ideas.
  • Enhanced: Demonstrates how you’ve improved processes or content.
  • Spearheaded: Shows leadership and initiative in projects and campaigns.
  • Maximized: Indicates you’ve made the most out of resources and opportunities.
  • Amplified: Highlights your ability to boost metrics such as engagement or reach.
  • Refined: Illustrates your skills in editing and perfecting content.
  • Targeted: Shows strategic thinking in aiming at specific audiences or goals.
  • Transformed: Highlights significant changes or improvements you’ve made.
  • Boosted: Indicates growth or improvement in metrics like traffic or follower count.

And here's how to use action words in practice: 

  • Crafted over 100 blog posts and articles, resulting in a 35% increase in website traffic.
  • Conceptualized innovative social media campaigns that grew our Instagram following by 50%.
  • Enhanced site SEO, boosting search engine rankings and organic reach by 60%.
  • Spearheaded a rebranding initiative that received positive feedback and increased brand visibility.
  • Maximized content distribution channels, resulting in a 25% engagement rate.
  • Refined client presentations and pitch materials, improving conversion rates by 20%.

Remember, using action words in your copywriter resume can make your accomplishments pop and show potential employers the value you bring to the table. Select verbs that directly reflect your achievements and ensure your resume is dynamic and engaging.

Copywriter resume action words

6. Make your copywriter resume education section sparkle with achievements

Has your job description impressed the hiring manager? So can your education segment!  Adding your education to your copywriter resume isn’t just a check-the-box exercise; it’s a vital part of showcasing your qualifications and commitment to potential employers.

Whether your degree is in a related field or not, your education section can box up valuable skills and experiences that make you stand out.

If your degree isn’t directly related to copywriting, you can still highlight relevant coursework and projects that demonstrate your writing skills. Focus on transferable skills that show your ability to research, analyze, and write effectively.

Unrelated education section example

University of Toronto, Toronto, ON
B.A. in English Literature
Graduated: May 2019

  • Relevant Courses: Digital Media, Creative Writing, Communication Studies, Intro to Marketing
  • Academic Achievements: Dean’s List 2017, 2018, 2019
  • Relevant Projects: Developed a content strategy for a literary blog in a digital media course, boosting blog traffic by 20%.

And if your degree is in marketing, communications, or journalism, make sure to emphasize this. Highlight courses, projects, and academic achievements that are directly linked to the copywriting field.

Related education section example

New York University, New York, NY
B.S. in Marketing
Graduated: May 2021

  • Relevant Courses: Digital Marketing, Public Relations, Consumer Behavior, Market Research
  • Academic Achievements: Graduated Cum Laude, President of the Marketing Club
  • Relevant Projects: Led a team project to create a comprehensive marketing plan for a local startup, resulting in a 30% increase in customer engagement.

Remember, don’t underestimate the power of a well-crafted education section — it can bridge the gap between your academic background and the job you want, making you a more compelling candidate.

7. Tailor your copywriter resume extra sections to the job listing

If you want your copywriter resume to stand out, sprinkling in some extra sections can help paint a fuller picture of who you are as a candidate. Picking the right sections not only shows off your diverse skill set but also highlights your unique experiences and attributes. So, how do you choose which sections to include? Let’s dive in.

The extra sections you include should complement your main resume and offer additional insights into your abilities and character. Select sections that showcase skills and experiences relevant to copywriting, such as creativity, time management, and teamwork. You’ll want to choose sections that give potential employers a broader sense of your qualifications and dedication.

  • Volunteering: Volunteering shows that you’re engaged and proactive, willing to lend your skills for the greater good. It can highlight your ability to manage your time effectively, work collaboratively, and apply your writing skills to various contexts.
  • Certifications and training: Certifications can add a layer of credibility to your resume. They prove that you’ve taken the initiative to hone your skills further and stay updated with industry trends. Relevant training in areas like SEO, content marketing, or social media can make you a more attractive candidate.
  • Creative projects: Showing off personal or freelance projects can provide concrete examples of your writing prowess. Whether it's a blog, a published article, or even a portfolio of your best work, these projects demonstrate your passion for writing and your ability to produce high-quality content outside of a traditional work setting.

Example of extra sections in a resume

Volunteering Activities

Charity XYZ
Content Creator
June 2019 - Present

  • Developed and managed blog content, increasing site traffic by 25%.
  • Created social media campaigns that raised awareness and donations by 15%.

Certifications and Training

  • SEO Certification, Moz Academy, 2020
  • Content Marketing Certificate, HubSpot Academy, 2019
  • Advanced Google Analytics, Google, 2021

Creative Projects

  • Personal Blog: Authored over 50 posts on digital marketing and copywriting, attracting over 10,000 monthly readers.
  • Freelance Portfolio: Completed content for various clients, including website copy, blog posts, and product descriptions.
  • Published Articles: Contributed articles to [Your Name] Blog.com, focusing on social media trends and SEO strategies.

Choosing the right extra sections can make your copywriter resume more compelling and well-rounded. By thoughtfully selecting your extra sections, you can better illustrate your qualifications and stand out to potential employers.

Senior Copywriter Resume Sample
Senior Copywriter Resume Sample
Creative Copywriter Resume Template
Creative Copywriter Resume Template
Marketing Writer Resume Sample
Marketing Writer Resume Sample
See more examples like these

8. How to avoid common mistakes in a copywriter resume

Crafting the perfect copywriter resume requires a keen eye for detail and a strategic approach. Here are some common mistakes to avoid to ensure your resume stands out for all the right reasons.

  1. Vague descriptions: One of the biggest mistakes is using vague language to describe your past roles and responsibilities. Phrases like "wrote some content" or "handled social media" don’t provide any specific information or showcase your achievements. Instead, be detailed and specific. For example, "Authored 50+ blog posts that increased website traffic by 40%."
  2. Lack of quantifiable achievements: Employers love numbers because they provide clear evidence of your impact. Instead of just listing tasks, try to quantify your achievements wherever possible. For instance, "Boosted email open rates by 25%" or "Achieved a 30% growth in Instagram followers" are much more compelling than generic statements.
  3. Ignoring keywords: Many companies use Applicant Tracking Systems (ATS) to filter resumes. Make sure to include relevant keywords from the job description to pass through the ATS. If the job posting mentions skills like "SEO," "content marketing," or "brand management," make sure these terms are featured in your resume.
  4. Overloading with jargon: While it’s essential to demonstrate your industry knowledge, overloading your resume with jargon can make it hard to read. Use clear and concise language, ensuring that even someone with a basic understanding of marketing can understand your accomplishments and skills.
  5. Neglecting soft skills: In copywriting, soft skills like creativity, communication, and adaptability are just as important as technical skills. Highlight how you’ve used these abilities in your past roles. For example, mention instances where your creativity led to a successful campaign or where your communication skills resolved a client issue.
  6. Unprofessional format: A cluttered or overly elaborate resume format can be off-putting. Stick to a clean, professional layout that is easy to read. Use a consistent font, bullet points, and plenty of white space to make your resume visually appealing.
  7. Missing contact information: One of the easiest mistakes to make is forgetting to include up-to-date contact information. Ensure your phone number and email address are current and easy to find at the top of your resume. Double-check that your contact details are correct before sending your resume out.
  8. Forgetting to proofread: Nothing turns off a potential employer faster than a resume full of typos and grammatical errors. Always proofread your resume multiple times and consider asking a friend or mentor to review it as well. Mistakes can make you look careless and unprofessional.
  9. Not tailoring your resume: Sending out the same resume for every job application can significantly reduce your chances of success. Tailor your resume to each position by highlighting the skills and experiences that are most relevant to the job. This shows employers that you’ve taken the time to understand their needs and align your qualifications accordingly.

By avoiding these common mistakes, you can create a copywriter resume that highlights your strengths, showcases your achievements, and captures the attention of hiring managers.

9. Pair your resume with a relevant copywriter cover letter

When applying for copywriter positions, including a strong cover letter with your resume can greatly enhance your application. The cover letter allows you to add depth to your resume and create a narrative around your experiences and skills.

While your resume provides a structured overview of your work experience, education, and skills, your cover letter allows you to delve deeper into your story. It gives you the opportunity to explain why you’re interested in the role, highlight your most relevant experiences, and address any questions the employer might have about your background.

When to include a cover letter? You should always include a cover letter with your resume unless the job posting explicitly states otherwise. A cover letter can set you apart from other candidates by showing your enthusiasm for the position and your understanding of the company’s needs. It also provides a chance to address any potential gaps or concerns, such as a career change or a gap in employment.

Importance of consistent design

Having a unified design for both your resume and cover letter is crucial for presenting a professional and cohesive application. Consistency in design makes your application look polished and well-organized, which creates a positive first impression.

How to ensure design consistency:

  • Header: Use the same header for your resume and cover letter, including your name, contact information, and any other relevant details.
  • Fonts and sizes: Stick to the same font types and sizes across both documents to maintain a harmonious look.
  • Spacing and margins: Keep spacing and margins consistent to ensure both documents are easy to read and visually appealing.

Remember, a strong cover letter complements your resume by adding depth to your candidacy, explaining the why behind your application, and setting you apart from the competition.

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10. Average salary and job outlook for copywriters

If you're thinking about your future as a copywriter, it's always good to know what the financial landscape and job market look like. According to the latest data from the U.S. Bureau of Labor Statistics (BLS), the average yearly salary for writers and authors, which includes copywriters, was $73,690 as of May 2023.

Of course, this number can vary depending on your experience, the industry you're in, and where you live, but it gives you a solid idea of what to expect in terms of earnings.

As for the job outlook, things are looking pretty positive. Employment in the writing and authorship sector is projected to grow by 4 percent from 2022 to 2032, which is about on par with the average growth rate for all occupations. This steady growth suggests that there’s going to be a stable demand for writing professionals across various industries.

In addition, the BLS projects about 15,500 job openings for writers and authors each year over the next decade. These openings will come from the need to replace workers who transfer to different occupations or leave the workforce, as well as from new growth in the field itself.

So, if you're considering a career as a copywriter, these stats should be pretty encouraging. With a competitive average salary and steady job growth, the outlook for copywriters is looking bright.

Copywriter salary and job outlook

11. Top resources for job-seeking copywriters

Breaking into the world of copywriting requires more than just exceptional writing skills. You need the right resources to help you stand out and secure the best opportunities. Whether you're a seasoned pro or just starting, leveraging specific job boards, freelance platforms, and industry blogs can give you a competitive edge. Here's a guide to essential resources that can help propel your copywriting career to new heights:

  1. Job boards and websites: LinkedIn is the go-to site for professional networking. Use it to connect with industry professionals, follow companies of interest, and browse job postings specific to copywriting. Indeed offers a comprehensive job board where you can search for copywriting roles by location, salary, and other criteria. Glassdoor provides job listings along with company reviews, helping you gauge work culture and compensation packages at potential employers.
  2. Freelance platforms: Upwork is a popular platform for freelance copywriters. Create a profile showcasing your skills and portfolio to attract potential clients. Fiverr is another excellent site for freelancers to offer specific writing services and set their own rates. Freelancer connects freelancers with clients looking for a variety of writing services, which is ideal for building a diverse portfolio.
  3. Industry blogs and websites: Copyblogger offers tips, tutorials, and insights into effective copywriting strategies and trends, making it a great resource for honing your skills. ProBlogger focuses on blogging and content creation, providing valuable advice and job listings. The Content Marketing Institute is another excellent resource for staying updated on the latest trends and best practices in content marketing.
  4. Professional organizations: Joining professional organizations like the American Writers & Artists Institute (AWAI) can provide you with access to training programs, job listings, and networking opportunities. These benefits are invaluable for career growth and connecting with like-minded professionals.
  5. Online courses and certifications: Platforms such as Coursera and Udemy offer a wide range of courses tailored to copywriting and content marketing. These courses often come with certifications that can boost your resume. The Nielsen Norman Group provides specialized courses in UX Writing, allowing you to expand your skill set in specific niches of copywriting.
  6. Networking events and conferences: Attending industry-specific networking events and conferences like the Copywriting Conference can provide opportunities to learn from seasoned professionals and connect with potential employers. These events are perfect for staying updated on industry trends and making meaningful connections.
  7. Portfolio showcases: Websites like Contently allow you to create a professional online portfolio to showcase your best work. Another good option is to set up your own website using platforms like Squarespace. A well-organized and visually appealing portfolio can significantly impress potential clients and employers.

Pairing these resources with a strong portfolio and personalized applications can significantly enhance your job search. Stay proactive by regularly updating your skills and networking with industry professionals to stay ahead in the competitive field of copywriting.

Copywriter Resume FAQ

How can I make my copywriter resume stand out in a sea of applicants?

To make your resume stand out, tailor it to the job you're applying for by incorporating specific keywords and highlighting relevant skills. Use strong action verbs and quantifiable achievements to showcase your impact. For instance, instead of saying "wrote content," say "crafted engaging blog posts that boosted website traffic by 40%." Adding a touch of creativity in the design, such as a simple color palette or icons, while maintaining clarity, can also make a big difference.

 

Is it necessary to include freelance projects on my copywriter resume?

Absolutely! Freelance projects can demonstrate your ability to manage multiple assignments, work with diverse clients, and deliver high-quality work on time. List relevant freelance projects with specific details, such as the type of content you created, the impact it had, and any client feedback. This not only showcases your versatility but also your real-world experience.

How do I effectively showcase my creative skills on my resume?

Besides listing them under the skills section, weave your creative skills into your work experience bullet points. For example, mention how you conceptualized a unique content strategy or developed a viral social media campaign. Including links to an online portfolio or specific work samples can also provide concrete examples of your creativity in action.

Should I include personal projects or blogs on my resume?

Yes, including personal projects or a professional blog can be a great addition to your resume. They demonstrate your passion for writing and your ability to produce content consistently. Make sure to highlight any metrics or achievements related to these projects, like increased readership, social media shares, or engagement rates. This shows that your skills are effective even outside of a traditional work environment.

How do I handle employment gaps on my resume as a copywriter?

Employment gaps can be addressed by showcasing how you have continued to develop your skills during those periods. Highlight any freelance work, volunteer projects, or courses you took to stay updated in the industry. Mentioning relevant projects or temporary positions can help bridge the gap and show potential employers your commitment to continuous learning and professional growth.

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Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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