Lead Digital Marketing Strategist (Ideal Resume)

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Written by Julia Belak

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May 17, 2024

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Lead Digital Marketing Strategist (Ideal Resume) (Full Text Version)

Mark Bradley

Address: New York, 97458, NY, United States

Email address: mark.bradley@kickresume.com

Phone number: +001 1233-567

Web: linkedin.com/mark-bradley-00001

Professional Summary

Digital Marketer with 8+ years of experience in driving brand growth through innovative campaigns and targeted strategy. Demonstrated talent for increasing web traffic by 150% and boosting conversion rates by 60%. Committed to enriching customer experiences and elevating brand reputation using data-driven approaches. Exceptional ability to collaborate cross-functionally, manage multiple projects simultaneously, and innovate under tight deadlines.

Work Experience

04/2020 - present, Lead Digital Marketing Strategist, ABC Corp, New York, NY

Devised a comprehensive SEO strategy that improved the organic website traffic, resulting in an increase of 180% within just one year.
Managed a successful Pay-Per-Click (PPC) campaign, which generated a significant boost in conversion rates.
Developed a series of engaging content strategies that captivated our target audience, enhancing customer retention by 25%.
Analyzed market trends, successfully predicting key turning points, informing campaign strategy.

02/2018 - 03/2020, Senior Digital Marketer, XYZ Agency, Los Angeles, CA

Collaborated on a viral social media campaign that reached over 1 million users.
Optimized clients' website designs, improving user experience and increasing average session duration by 15%.
Coordinated a successful influencers' marketing campaign that secured prominent features in The New York Times and Forbes.
Streamlined email marketing approaches, significantly improving click-through rates.

01/2017 - 01/2018, Digital Marketing Specialist, CoolTech, San Francisco, CA

Employed SEO techniques, elevating site exposure and positioning the company on the first page of Google search results.
Led a team to develop a mobile app that landed on Google's 'Top 10 Apps' list.
Administered webinars, gathering 40% more leads for sales teams.

11/2015 - 12/2016, Junior Digital Marketer, FastAd, Boston, MA

Implemented advanced email marketing tactics, resulting in increased open rates.
Significantly improved site traffic through strategic development of the company blog.
Enhanced market research on LinkedIn trends, generating campaign strategy insights.

Core Skills

Web Analytics and Reporting

Search Engine Optimization

UI/UX Design Principles

Content Marketing

Influencer Marketing

Conversion Rate Optimization

Technical Abilities

Google Analytics

Google AdWords

Moz SEO

SEMrush

Hootsuite

Ahrefs

Education

05/2020, Master of Business Administration (MBA), Digital Marketing, Harvard Business School, Boston, United States

Strengths

Strong Analytical Thinking

Creativity

Customer Focus

Cross-Functional Leadership

Problem Solving

Adaptability

Awards

Top ROI Campaign Award 2019

Honored by the Digital Marketing Institute for a Search Engine Marketing campaign that yielded a 200% return on investment.

Volunteering

05/2019 - present, Digital Marketing Consultant, Be Good, Boston, United States

Offers pro bono consulting services to aid a local non-profit in the development and execution of their digital marketing strategy.
Creates successful social media campaigns, increasing the organization's online followers.
Provides hands-on training to staff members on utilizing SEO best practices and social media platforms.

Position Overview:

A Lead Digital Marketing Strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. They play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This role involves overseeing the strategic planning and execution of digital marketing initiatives, analyzing performance data, and optimizing campaigns across various digital channels to achieve business goals.

Julia Belak

Certified Professional Résumé Writer

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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