Marketing Director at Arrivia, Inc. Resume Sample

Hired by: Arrivia, Inc.

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Marketing Director at Arrivia, Inc. Resume Sample (Full Text Version)

Caroline Vanberg

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Profile

Business Development and Marketing Manager with 15+ years of experience in developing and executing strategic plans, improving quality and productivity, and fostering communication across departments. Proven leader with a strong track record of success in mentoring and achieving objectives. Passionate about excellence and delivering exceptional results in collaboration with multidisciplinary teams.

Work Experience

Product Marketing Manager, arrivia,Inc., Scottsdale, United States

Led the development and execution of marketing strategies for a complex business model with multiple products, services, and customer segments, increasing engagement and revenue.
Developed and implemented sophisticated segmentation strategies to target specific customer segments with relevant marketing messages.
Managed strategic relationships with key partners, ensuring alignment on business goals and the successful execution of marketing campaigns.
Utilized marketing automation software to design and evaluate test campaigns, driving incremental sales and improving marketing efficiency.
Ensured budgetary compliance for all marketing initiatives, delivering tangible results in line with business goals.

04/2014 - 03/2017, Director of Marketing Operations, Improvement Interactive, LLC, Tucson, United States

Led the development and execution of a successful marketing strategy for a global start-up technology organization, targeting a distinct customer segment to achieve business goals.
Oversaw all marketing initiatives, including branding, content creation, website copy, white papers, blogs, PR, webinars, and pay-per-click advertising.
Managed all media purchasing and relationships with contractors and software organizations for content management, SEO, and advertising.
Increased web traffic, generated new leads, and gained users of a complicated application by executing an educational content strategy.

05/2012 - 04/2014, Manager, Marketing & Shared Services, Predictive Group, Scottsdale, United States

Developed and executed a comprehensive branding strategy for a management consulting firm, ensuring consistent messaging and visually appealing design to effectively position the company's extensive range of products.
Achieved substantial growth in product awareness and event participation through strategic drip marketing campaigns and media relations.
Developed and implemented a productive internet lead generation campaign within a B2B setting, resulting in 100% increase in lead conversions.
Led a successful website re-design project, integrating SEO techniques and content marketing practices to enhance online visibility and engagement.

07/2010 - 12/2011, Marketing Manager, Arizona Opera, Phoenix, United States

Led the development and execution of a comprehensive marketing strategy that achieved sales goals in a challenging economic climate.
Designed and produced visually appealing marketing collateral for print media, direct mail, grassroots campaigns, and online promotions.
Negotiated advertising purchases with newspaper, radio, magazine vendors, independent designers, and media organizations.
Strengthened community outreach efforts by establishing partnerships with supportive organizations and actively participating in production and fundraising events to promote the company's initiatives.

Certificates

12/2022, Using Neuroscience to Deliver Better Business Results, Wharton School of Business, Arestry Institute of Executive Education

Completed a certificate program to learn how to apply neuroscience principles to marketing, product and service design, and employee engagement.

Education

08/2003 - 12/2007, Bachelor of Interdisciplinary Studies, Business & Design Studies, Arizona State University, Tempe, United States

Marketing, Business & Design | Emphasis in Sustainable Development, Minor in Urban Planning

Position Overview:

As a Marketing Director, you will be responsible for leading and overseeing all aspects of marketing strategies and initiatives within the organization. Responsibilities include developing comprehensive marketing plans, executing campaigns across various channels, and analyzing campaign performance to drive business growth. Collaborate with cross-functional teams to align marketing efforts with business objectives and target audience needs. Utilize your expertise in market research, branding, and digital marketing to enhance brand awareness, generate leads, and drive customer engagement. Stay updated on industry trends and competitor activities to identify opportunities for differentiation and innovation. Join our team to lead and inspire a dynamic marketing team and contribute to the achievement of organizational goals through effective marketing strategies.

Company Overview:

Arrivia, Inc. is a global travel and leisure company that specializes in providing innovative travel solutions and membership programs. Formerly known as International Cruise & Excursions, Inc. (ICE), Arrivia offers a wide range of travel-related services, including vacation ownership, travel agency services, and loyalty programs for various hospitality and travel brands. With a focus on delivering exceptional vacation experiences and enhancing customer loyalty, Arrivia partners with leading companies in the travel and hospitality industry to offer customized solutions that cater to the diverse needs of travelers worldwide. Through its comprehensive suite of services, Arrivia aims to inspire travel, create memorable experiences, and foster long-term customer relationships.

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