Marketing Specialist Resume Sample

• Create product presentations, pallet display merchandising, and POP design for unreleased product concepts.

• Plan and execute Web Collage sell points, Amazon marketing services/campaigns through Vendor and Seller Central.

• Oversee and implement partner websites. (HTML,WordPress,Shopify)

• Work with branding partners for approvals implementation marketing and other related materials.

• Design, approve and update product specification, sale sheets, product packaging and out of the box experiences packaging, user manuals, QSG promo material, and warranty related material.

• Develop marketing and analytics reporting practices to assess product launch success performance and if needed future adjustments.

• Manage product listing content and keyword pricing market research and promotional activities on assigned marketplace platforms.

• Create documentation for communication with teams and all facilities.

• Create and maintain a calendar of events for the Support Center and facilities.

• Work with upper management on short and long-term organizational planning and strategy.

• Monitor and analyze sales and campaign engagement metrics to make strategic recommendations to optimize performance of future campaigns. 

• Research and develop partnerships with external sources such as blogs, community influencers to increase awareness of Guitar Center service offerings. 

• Maintain and manage department’s promotional calendar and ensure accurate communication to all stakeholders of the cohesive omni-channel campaigns. 

• Coordinate and assist with the department’s launch of marketing campaigns to increase brand awareness and drive sales across multiple channels such as Pay Per Click, SEO/SEM, Social Media, E-Mail, and Web.

• Monitor and analyze sales and campaign engagement metrics to make strategic recommendations to optimize performance of future campaigns. 

• Research and develop partnerships with external sources such as blogs, community influencers to increase awareness of Guitar Center service offerings.  

• Maintain department’s promotional calendar and ensure accurate communication to all stakeholders of the cohesive omni-channel campaigns. 

• Manage the distribution of all services marketing materials amongst the various internal and external stakeholders.

• Accurately proof all musician services marketing collateral, inclusive of direct mail, signage and digital assets.

• Created and implemented all social media content.

• Tracked and reported on all digital analytics.

• Created marketing strategies and media plans.

• Coordinated and assisted in designing of all marketing deliverables.

B.S.

Manager

Previous Manager

Previous Manager