Marketing Strategist Resume Sample

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Marketing Strategist Resume Sample (Full Text Version)

Elishia Ortiz

Address: 888 99, Dallas, USA
: 1999-19-09
Email address: hello@kickresume.com
Phone number: +999 999 999
Web: www.kickresume.com

Profile

Highly motivated and results-oriented Marketing Manager with a successful track record in both start-up and Fortune 500 environments. Skilled in developing innovative approaches and excelling in fast-paced, dynamic settings with strict deadlines. Demonstrates expertise in social media management, digital campaigns, product marketing, account management, sales, and client growth.

Work experience

07/2017 - present, Digital Marketing Strategist, Fidelitas Development, San Diego, USA
  • Developed, implemented, tracked, and optimized digital marketing campaigns across email, web, and social media platforms.
  • Created strategies to drive qualified traffic to E-commerce sites through email, advertising, and social media campaigns.
  • Managed a team of junior digital marketing assistants.
  • Analyzed and reported on campaign results and customer behavior to identify opportunities for increasing sales, improving customer acquisition, and enhancing engagement.
  • Developed a content calendar and scheduled content for clients.
03/2017 - 07/2017, Marketing Consultant, Wholistic Marketing, San Diego, CA
  • Established KPIs and configured reports to measure campaign results, recommended methods to increase conversion rates, reduce opt-outs, etc.
  • Developed and executed A/B tests via email to maximize conversions.
  • Created content calendars and scheduled content for client channels including email and social; measured and optimized campaigns.
  • Developed content for paid campaigns and ensured all visual and copy were concise, compelling, and on-brand.
11/2015 - 04/2017, Field Account Manager, SolarCity, San Diego, CA
  • Exceeded monthly sales quota and achieved high new customer penetration rates.
  • Developed and implemented online marketing strategies with compelling content to attract and retain clients.
  • December 2015: Established a new hire lead generation record by generating 30 leads.
  • Orchestrated successful events to generate leads.
  • Proficient in managing leads through Salesforce.
  • Recognized as the Most Valuable Player of the SolarCity Sales training class.
06/2014 - 10/2015, Integrated Marketing Manager, Thought House Advertising Agency, San Diego, CA
  • Managed relationships across internal and client teams to maintain open communication and ensure efficient project execution.
  • Developed project plans and schedules, accounting for all tracks of work and budgets.
  • Produced content for client social channels and oversaw Facebook & LinkedIn advertising for multiple accounts.
  • Developed and launched online campaigns for clients.
  • Managed interns and 1099 staff hours in alignment with planned budgets.
  • Project managed website design/redesign, landing page implementation, video production, casting calls, photography shoots, and talent/model searches for diverse clients.
09/2013 - 05/2014, Junior Media Planner & Buyer, Mindstream Interactive, San Diego, CA
  • Collaborated cross functionally as an account manager to lead the development of an agency-owned website with microsites.
  • Utilized various media outlets (digital display, traditional, social, PPC search, etc.) to strategize and execute integrated marketing campaigns.
  • Produced compelling content and distributed it across social media channels using multimedia elements such as video, images, and written updates.
08/2009 - 09/2016, Founder, Young&Fit Forever, San Diego, CA
  • Produced and instructed the Young & Fit DVD and in-class program to combat childhood obesity.
  • Developed and implemented marketing strategies, designed collateral materials, and created social media content.
  • Successfully pitched and sold fitness DVDs to 13 Wegmans retailers, ranking 30th on the 2017 Supermarket News list of Top 75 Supermarkets.
  • Coordinated, planned, and executed promotional events with a team of fifteen teenagers.
  • Facilitated and organized weekly classes at dance studios, yoga studios, and gyms.

Education

08/2009 - 08/2013, New Media Marketing, Rochester Institute of Technology, Rochester, NY
  • Earned a Major in New Media Marketing and a Minor in Public Relations with a Cumulative GPA of 3.5/4.0
  • Served as Women in Business President and McNair Scholar
  • Participated in the RIT Higher Education Fellowship program sponsored by Student Affairs
  • Recognized as a member of the National Society of Collegiate Scholars and Dean's List
  • Inducted into the Alpha Sigma Lambda Honorary Society
  • Actively involved in Alpha Phi Omega Fraternity and Alpha Xi Delta Sorority

Skills

Digital Marketing Strategy
Campaign Strategy & Management
Paid Advertising Optimization
Managing a Team
Project Management
Social Media
Account Management
Email Marketing
Public Speaking
UX/UI
Sales
SEO/SEM Strategy

Certificates

02/2018, Social & Community Manager, Digital Marketer, www.kickresume.com
12/2017, Email Marketing Specialist, Digital Marketer, www.kickresume.com

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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