Looking for the perfect general purpose cover letter guide? Congrats, you've found it! 

Regardless of your profession or career level, you'll always need a cover letter that allows your best skills and experience to shine. So keep on reading and discover all the best writing tips, inspiring examples, professional templates, and real-life cover letter samples you need to create a compelling cover letter that will command employers' attention.

Norwegian Cabin Crew Cover Letter Sample

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Hired by: Norwegian

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So, let’s navigate every nook and cranny of cover letter writing and learn how to:

• Properly format your cover letter
• Write a refined cover letter header
• Craft an attention-grabbing cover letter headline
• Personalize your cover letter greeting
• Draft a persuasive cover letter introduction
• Include your top skills and accomplishments in a cover letter
• Write an effective cover letter conclusion
• Proofread your cover letter
• Access resources for all job seekers

1. How to properly format your cover letter

The format of your cover letter is just as important as what's written within it. The format you use signals your attention to detail and professionalism. Here are a few key points to pay attention to:

• Length: Your cover letter should ideally be a one-page document. If it exceeds, it can be a sign of verbosity. Keep it concise and impactful.
• Margins: Use standard margins of at least 1" on all sides, to keep the document looking balanced on the page. 
• Font: Utilize a professional, readable font such as Arial, Calibri, or Times New Roman. Size it between 10 and 12 points, depending on the font type.
• Alignment: Align your text to the left, this is standard for most documents. 
• Spacing: Avoid dense blocks of text. Use white space appropriately to break up information, making it digestible for the reader. 
• File format: Unless directed otherwise, save your cover letter as a PDF to maintain formatting across all devices. 

Properly formatted, your cover letter will look professional and be easy to read. This allows the employer to focus on your skills and qualifications rather than be distracted by awkward formatting or lack of organization.

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2. How to write a refined header for your cover letter

The header of a cover letter is essentially the business card of your document. Seen first by the hiring manager, it conveys crucial information about you, setting the stage for what's to come in the rest of the letter. In essence, it's your digital handshake with the potential employer right at the beginning of your interaction. 

Your cover letter header should include:

• Your full name and job title/area of study
• Address 
• Contact details — your phone number, email address, and potentially your Linkedin profile
• The date of sending the cover letter
• The recipient's details: their full name, title, company name, and company address

Now, let's take a look at an incorrect and a correct example of a header:

Why is this example incorrect? At first glance, this may seem fine. However, key details are missing. The reader doesn't know who the letter is addressed to, nor does it look professional with abbreviations and lack of clear organization.

Why is this example correct? This example hits all the important points. It includes full names, a professional email address, all necessary address details and structured date format. The information is formatted in a clean, organized fashion.

3. How to craft an attention-grabbing cover letter headline

Next up in the world of cover letter creation is the pivotal task of headline crafting. This is your chance to be creative and leave a memorable first impression. The headline is effectively your "hook" — it must incite curiosity, convey value, and persuade the hiring manager to read further.

 Let's dig into some steps for constructing a headline that packs a punch:

• Personalize it: Don’t go for cookie-cutter phrases. Tailor your headline to the specific job role and the company.
• Prioritize brevity: A headline should be compact. Strive for brevity while conveying the essence of your message.
• Use action words: Use a powerful action verb. This suggests a proactive attitude.
• Reflect enthusiasm: Express your excitement for the position or the company.

Why is this example incorrect? This headline is generic, uninspiring, and adds no value. It simply states what the reader already knows.

Why is this example correct? This one is personalized, dynamic, and enthusiastic. It clearly conveys who you are, what you aim to do, and where you aspire to do it, grabbing the attention of the reader from the get-go. 

Investing time and thought into crafting a strong cover letter headline can set you apart from the competition, arousing the reader's interest in you as an applicant.

4. How to personalize your cover letter greeting

Much like a face-to-face conversation, the greeting you use in your cover letter sets the tone for the rest of the interaction. So, it's certainly worth your time to make it respectful, professional, and personalized to the recipient. Here are some options and scenarios to guide you:

• If you know the recipient's name: Tailor the greeting to them. Start with "Dear" followed by the recipient's full name or surname with appropriate title (Mr., Ms., Dr., etc.). For example, "Dear Mr. Black,".
• If you're unsure about the recipient's gender: Stick with their job title or department. "Dear Selection Committee," or "Dear Marketing Team," would be fitting choices.
• If you only know the first name: In a more informal company setting, this could be acceptable. Example: "Dear Mark,".
• If you have absolutely no information: Despite your best research efforts, if you can't find any specific details, opt for a neutral yet professional greeting. "Dear Hiring Manager" is a go-to in this case.

Avoid overly casual or generic greetings such as "Hey," "Hi," or "To Whom It May Concern." Remember, your aim is to convey respect for the reader and serious intent for the application from the very onset, and a personalized greeting is an effective tool to accomplish that.

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5. How to draft a persuasive cover letter introduction

The introduction of a cover letter is a crucial moment. This is where you immediately engage the reader and persuade them to continue reading. It's your chance to make a compelling statement about who you are as a professional. Let's break it down for two common scenarios: an experienced candidate and a fresh graduate.

When you have years of experience, it's essential to convey your expertise, accomplishments, and the unique value you can bring to the role.

You show right from the start how your direct experience aligns with the job and immediately backs it up with relevant achievements.

On the other hand, as a fresh graduate, you might not have a wealth of job experience, but that doesn't mean you're short on skills or ambition. The key is to highlight relevant coursework, internships, and transferable skills you gained during your education.

In this case, your achievements from university and internships effectively showcase your potential and relevance to the role.

Regardless of the stage of your career, a well-crafted, persuasive introduction will engage the reader and set the tone for positively showcasing your skills and accomplishments in the following paragraphs.

6. How to include your top skills and accomplishments in a cover letter

Detailing your top skills and accomplishments in your cover letter is not about listing what you've done. It's about strategically choosing and framing these elements to show value to your potential boss. 

For an experienced candidate, your goal here is to focus on tangible results and high-impact accomplishments. Perhaps you've vastly increased sales, implemented a process that saved time, or led a team to exceed goals. Pair these achievements with relevant skills required for the job. 

Without extensive work experience, you'll want to highlight academic accomplishments, internships, or relevant extracurricular activities. Highlight transferable skills and how they align with the job description.

Remember, don't just list your skills or achievements. Explain how you obtained these skills and applied them to produce notable results. Provide clear, quantifiable evidence of your success. This will help potential employers understand the impact you could bring to their team.

7. How to write an effective cover letter conclusion

The conclusion to your cover letter is indeed crucial. It’s your final opportunity to leave a lasting impression, solidify your interest in the position, and motivate the employer to move forward with your application. 

To make your conclusion a dynamic encore, focus on the following:

• Reiterate interest: Restate your enthusiasm for the position and the company. This reinforces your committed mindset and feelings about the role.
• Include availability: Specify when and how you can be contacted. This can initiate further dialogue and allows you to have some control over communication.
• Follow-up mention: Indicate that you intend to follow up by a particular date. This exhibit of proactiveness suggests that you are truly interested in the role.
• Professional sign-off: End your letter with a formal but warm sign-off to maintain decorum.

This is your final chance to "sell" yourself. Make it count by reinforcing your value proposition, expressing your interest, and demonstrating proactive communication. This way, your cover letter will end on a strong, memorable note.

8. How to properly proofread your cover letter

Once you've drafted your cover letter, you’re not quite finished yet. The final, essential step to perfecting your cover letter lies in proofreading. 

This procedure ensures that your cover letter avoids embarrassing errors, maintains a consistent narrative flow, and adheres to a professional format and appearance.

Here are some key areas to focus on during your proofreading process:

• Check for spelling and grammar mistakes: This may seem obvious, but spelling and grammar mistakes can slip past the best of us, especially after spending a lot of time on a document. Make use of built-in or online tools. But also remember, there's no replacement for a pair of fresh human eyes.
• Read aloud: Reading your cover letter aloud can help you catch awkward phrasing and unnatural language that you might miss when reading silently. It can also aid in spotting missing words or duplicated phrases.
• Check consistency: Make sure your tenses, tone, and formatting are consistent throughout your cover letter. Switching between past and present tense or formal and casual tone can confuse the reader and appear unprofessional. 
• Proofread for understanding and flow: Beyond grammar and spelling, evaluate whether your letter communicates your message effectively. Are you explaining your experiences and skills clearly? Does your writing transition smoothly from one idea to the next?
• Ask for a second set of eyes: Consider asking a friend, family member, or career services professional to read over your cover letter. They might spot errors you've overlooked or offer valuable input on the clarity and impact of your content.

Proofreading is like the final polish on a car before it hits the showroom — it makes your cover letter shine and ensures it leaves a lasting, positive impression on the reader. So, take the time to perfect your craft and soon enough, you'll cruise into the job of your dreams.

9. Top resources for all job seekers

Finding the right places to search for job opportunities can help you uncover more openings that suit your skills and interests. So, make sure to explore different resources and stay on the lookout for new opportunities in unexpected places—it could lead you to your next great job! In the meantime, you can start with these resources: 

• Industry-specific job boards: Websites that aggregate job postings pertaining to specific industries, for example, Dice for jobs in tech or Mediabistro for those looking for a position in creative media, are great entry points to your job search. 
• General job search engines: Websites like Indeed, Glassdoor, Monster, ZipRecruiter, or SimplyHired are much broader in focus, aggregating job postings from across all industries. But you can easily customize your search by specifying your location and name of your desired job position. 
• LinkedIn: Networking is king when it comes to job opportunities. And LinkedIn enables you to make connections with potential employers and fellow industry professionals alike. And who knows? If you give your profile some quality attention, recruiters might actually reach out to you on their own accord. 
• Professional associations: These organizations can support job seekers by providing them with job listings, access to networking events, and training programs. There's a professional association for basically any job title, you just need to look for it. For example, there's the American Bar Association (ABA) or the American Marketing Association (AMA).
• Recruitment agencies: Recruitment agencies act like a bridge between job seekers and work opportunities. Feel free to check out websites of Robert Half, Randstad, or Kelly Services.
• Specialized publications: Another thing that all professions share is the necessity to keep up with their latest news and developments. And for that reason alone, you should follow specialized media (blogs, journals, magazines, websites, podcasts) like “Forbes,” or “Nature.”
• Continuous learning: And finally, seek out new challenges in the form of courses and certifications that can expand your skill set and make you a more valuable employee. For instance, you can browse through online learning platforms like Coursera, edX, or Udemy.

Job hunting can be tough sometimes. You might apply for lots of jobs and not hear back from many of them. It can feel frustrating and make you wonder if you're doing something wrong. Also, finding the right job that matches your skills and interests can take time and effort. But with patience and determination, you can keep going and eventually find the job that's right for you.