Government of Canada Digital Media Manager Resume Sample

Hired by: Government of Canada

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Government of Canada Digital Media Manager Resume Sample (Full Text Version)

Ariel Winter

Address: 999 Oakdean 9, 99999, Ottawa, Canada

Email address: hello@kickresume.com

Phone number: 999-999-9999

Web: www.kickresume.com

Profile

I'm an experienced and award-winning communications & marketing manager, with specialization in web usability and social media. I enjoy public speaking and helping others gain new skills.

Work experience

09/2017 - present, Digital Media Manager (Secondment from PCO), Global Affairs Canada, Ottawa

Working on a transition team that just launched the Invest in Canada agency
Focused on creating the agency's inaugural website (Drupal 8, WxT-based)
Work with multiple contractors to conduct usability research, create client personas and journeys, design and develop the website and ensure it is accessible and mobile-friendly
Advise on proposals to executive team for signature events such as Fortune Global Forum; lead on events such as C2 Montréal Conference and World Business Forum Milan

07/2016 - 09/2017, Manager, Social Media and Multimedia, Privy Council Office, Ottawa

Responsible for team of six working on: social media, graphic design, photography and video production services for the Prime Minister, the Clerk of the Privy Council and occasionally other ministers
Oversaw day to day operation of @CanadianPM and the Prime Minister's YouTube Channel
Our unit won the PCO 2017 Innovation Award for our innovative rich media products and tactics
Hired 3 full-time people in under a year; trained and integrated them to the team
Developed social media plan for #Rio2016 Olympics on a 2-day turnaround and the plan was approved by the Prime Minister's Office without changes
In one day, developed metrics recommendations and collected the data for a government-wide top 10 social media campaigns report for a Cabinet retreat package
Improved workflows for social media content development, editing and translation
Greatly increased the number of high quality videos and graphics for tweets, resulting in notable impacts on reach and engagement; account grew from 50K to 107K followers during my tenure

01/2015 - 07/2016, Manager, Digital Media, Innovation, Science and Economic Development Canada, Gatineau

In support of a branch reorganization: re-wrote job descriptions for the entire team (IS02 - IS05); revised team's organizational chart
Created two new positions: Usability Specialist and Interaction Designer; consulted 5 other departments as well as private sector
Improved publishing workflows by consolidating generic inboxes, implementing tagging and reducing steps
Conducted two permanent appointments and two student staffing actions; trained, coached and integrated new staff
Planned, recruited participants and conducted usability testing of the Trademarks Database within one week
Led web renewal and migration to Canada.ca involving multidisciplinary teams, stakeholders and working groups
Oversaw all aspects of UX: planning and analysis, content strategy, IA, research and testing, UI design, and development
Advised the CEO on social media, collaboration tools, and the digital landscape
Managed various contracts including one for prototyping and user testing of MyCIPO; an IM/IT transformation project
Developed social media strategy, implementation, and reporting documents
Moved the team to JIRA task management software which helped streamline processes
Managed a team of two FTEs and a student

05/2014 - 12/2014, Digital Communications Advisor, Innovation, Science and Economic Development Canada, Gatineau

Advised and implemented the design, usability and content overhaul of http://cipo.ic.gc.ca; a re-launch to WET 3.1 with overwhelmingly positive feedback from clients and senior management
Developed a website metrics dashboard to be used in reporting to senior executives
Set up and launched LinkedIn Company Page; increased Twitter engagement by 280% in first 6 months

03/2013 - 05/2014, Communications Strategist, Innovation, Science and Economic Development Canada, Ottawa

Developed digital strategy and evaluation framework for http://canadabusiness.gc.ca
Assigned tasks and supervised the work of 3 writers and edited and approved over 40 in-house and 20 guest blogs
Oversaw content calendar and social media accounts: Twitter, Facebook, and Canada Business Blog
Managed partnerships: Federal, Provincial, BDC, EDC, Startup Canada and over a dozen others

11/2008 - 03/2013, Marketing Officer, Natural Resources Canada & Health Canada, Ottawa

Planned, executed and evaluated national advertising campaigns with budgets over $1M

06/2005 - 11/2008, Marketing Coordinator, ExitCertified, Ottawa

Engaged sales team to develop a marketing and communications plan for multiple regions in Canada & Bay Area
Managed written and graphic web content, including writing press releases, ad copy, and coding using Dreamweaver
Completed a major website redesign project resulting in increased search engine rankings
Organized dozens of speaker seminars, open houses and trade show participation (JavaOne) in Canada and the US

Education

09/2002 - 04/2005, Honours B. Comm, Marketing, University of Ottawa, Ottawa, Canada

Completed 4yr program in 3yrs
Graduated Cum Laude and in the top 15% of School of Management

Skills

Languages

English

French

Spanish

Russian

Bulgarian

Leadership

Coaching & training

Contracting

Hiring

Budgeting

Communications

Strategic communications

Content strategy

Social media

Marketing & advertising

UX research

Writing for the web

Other

Photoshop

Creative direction - graphics

Creative direction - video

Strengths

Collaboration

Negotiating

Leading teams

Public speaking

Change management

Awards

06/2017, PCO Team Innovation Award, Privy Council Office

Team Innovation Award was presented to the Prime Minister's Digital Operations unit by the Clerk of the Privy Council.

Certifications

03/2016, Certified UX Researcher (CXR), Akendi

03/2017, Certified UX Designer (CXD), Akendi

Volunteering

11/2013 - present, Mentor, Invest Ottawa, Ottawa, Canada

Member of mentor panel for marketing: take part in ad hoc startup advisory sessions, speed mentoring events and present on marketing and social media to the Summer Company program particpants

05/2016 - 05/2016, Panelist, Service Canada, Gatineau, Canada

Panelist during GC's first Usability Forum, hosted by Service Canada

04/2016 - 06/2016, Adobe Analytics Trainer, Service Canada (Principal Publisher), Gatineau, Canada

This was a micro-assignment of 2 days/month

Trained departmental analytics reps on Adobe Analytics platform

05/2015 - 06/2015, Board Member, Search Marketing Course, Algonquin College, Ottawa, Canada

Attended board meetings and provided feedback on Algonuin's 2016 Search Marketing graduate certificate course

05/2013 - 01/2015, UX Working Group member, Treasury Board Secretariat, Ottawa, Canada

Helped develop heuristics review questionnaire for Canada.ca mobile prototypes
Questionnaire posted on GitHub

03/2018 - 03/2018, Public Speaker, Various

Presented to over 50 Health Canada developers on March 6 and March 13, 2018. Presented the same deck at Environment Canada and at the ISED innovation lab in fall 2017.

Position Overview:

Digital Media Manager

A Digital Media Manager is responsible for overseeing the company’s digital media efforts, including websites and social media platforms. This involves primarily the creation and curation of shareable content, building and managing social media profiles, and directing monetized search and social campaigns. Furthermore, these managers are supposed to analyze the performance of these efforts, looking at the impact they have on brand consistency. They also handle logistical issues like managing the digital budget. Things are always changing in the digital realm, so a Digital Media Manager has to be able to continually learn new things and adapt to change. Solid written and oral communication skills are also essential.

Company Overview:

The Government of Canada encompasses all the institutions under the control of the ruling coalition of the Canadian parliament. The character of the work environment that workers are in can differ a lot, as government institutions all specialize in different aspects of running a country. The differences become even more pronounced at the professions one may occupy. Working at the Ministry of Finance is probably a lot different than being an environmental protection analyst. With the Canadian Government workers get great state benefits and get to do truly interesting and rewarding work. All this makes the wait for a decision on your application worth it.

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